SUV Force One Launch & Price in India; Force Motor's SUV Force One Logo, Specifications and Features

Force Motors Limited will launch it’s brand new SUV for the Indian market in July, at a price of around INR 13-15 Lakhs. The SUV, will be called the Force One and from the pricing that Force Motors has announced that the SUV will be priced, it looks like the SUV will sit above the likes of the Tata Safari and the Mahindra Scorpio.

Force Motors expects to sell 4,000 units of the Force One SUV this year and that is quite a modest number. Around 20 Force Motors personal vehicle dealers will sell the SUV across India initially and the dealers have been trained accordingly to sell the upmarket SUV, just as the clientile walking in to buy the SUV will expect.

Force Motors also has unveiled a brand new logo that will adorn the Force One SUV

Force One SUV Specification

• 2.2 Liter, 140 Bhp CRDI diesel engine from Daimler’s renowned line of diesel engines will power this SUV
• SUV will come with projector headlamps and running lights up front
• Dual rear AC vents
• Cruise control steering mounted controls
• Driver information system

Force One SUV is touted to be based on the Guangdong Foday Explorer III, the only parts that Force Motors claims to import are the panels and the interiors. So, this should clear a few apprehensions about the SUV being a Chinese import. Time then, to wait for the Force One SUV’s launch in July

Passenger Van by Force Motors Force Traveller Price, Specification and Feature

Force Motors, the firm has plans to launch a passenger van aimed at large families before the end of 2011.

This passenger van, which could be an 8 or 9 seater will sit in the personalized vehicle space and not as a commercial vehicle. So, the Tata Winger could now get some home grown competition to spice things up in the people carrier segment. Other details about the passenger van remain unknown at the moment. From Force Motors recent moves to revamp it’s personal vehicle dealerships to improve service standards, it appears that the new passenger van also will benefit from the dealership improvements as Force Motors seems to be targeting large families as potential buyers of it’s van.

Expect the passenger van to be priced under 10 Lakh. Hopefully, Force Motors will make sure that the fit and finish is up to the mark. A diesel engine, most probably an OM series from Daimler would be used to power the passenger van, which means that reliability and longevity could be the strong points of the engine. So, time then to wait until the end of 2011 before a new people carrier that large families can buy will be unveiled by Force Motors.

When New Force Gurkha will Launch in India; Force Gurkha with Price & Launching Date

Touted to be one of the toughest SUVs in India that could take almost anything an accomplished off road driver could throw at it, the Force Gurkha, based on the legendary Mercedes Benz G-Wagen’s genes,  was somewhat of a legend until Force Motors mysteriously decided to simply discontinue the product even as hopes of the new OM611 CRDI Diesel engine were running high. Now, the Indian off road enthusiasts have something to cheer about as Force Motors will relaunch the Force Gurkha in the next six months with a refresh.

Buying the previous generation Force Gurkha was an experience in itself. Force Motors, which practically didn’t have any personal vehicle dealership, meant that the Gurkha buyer had to order the Gurkha through one of Force Motors’ Commercial Vehicle dealers. Apart from the poor dealership experience, the Gurkha also came saddled with a six month waiting period, if Force Motors accepted your order in the first place that is. While the SUV’s mechanicals were pretty much bomb proof, it’s fit and finish on the interiors left much to be desired.

Confoundingly, Force Motors drivers used to drive the Gurkha all the way from the Force Motors’ factory at Pithampur to the customer’s city for customer deliveries. Now, a brand new SUV being at the mercy of the drivers for a couple of thousand kilometers isn’t exactly how you’d want your SUV to be delivered. At a price tag of almost INR 8 Lakhs, a Force Gurkha customer obviously expected a better deal on the interiors, which never materialized until the Gurkha was pulled off production. In the meantime, rumors abounded about the Force Gurkha getting the OM611 CRDI Diesel engine, which was first launched on the Force Traveler Passenger Carrier.

Even as enthusiasts fervently waited for the brand new engine, which brought in more refinement, performance and fuel economy aboard, to be offered on the Gurkha, the Gurkha was pulled off the production line quite abruptly, leaving many an off road enthusiast high and dry. Things seem to be moving in the right direction at Force Motors under Prasan Firodia’s leadership with him announcing that the gurkha would be relaunched soon.

We anticipate the OM611 CRDI Diesel engine to finally be available on the Force Gurkha along with improvement to the overall fit and finish levels. Also, the buying experience will undergo a massive improvement as Force now has a brand new passenger vehicles sales and service division with well trained staff who will ensure that buying a Gurkha would be a much more pleasant experience than ever before. So, if you’re in the market for a go-anywhere SUV that can actually be much more practical than the Mahindra Thar, time to start saving up.